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Vijay Govindarajan on Reverse Innovation: Mango Corn Flakes Are Not Enough

Complete video at: http://fora.tv/2012/03/28/The_World_Turned_Upside_Down_Innovation_in_Reverse Vijay Govindarajan, Professor of International Business at the Tuck School of Business, discusses large corporations' difficulty in understanding reverse innovation. He argues that rather than attempting to meet the needs of different cultures, they simply apply their Western thinking to new markets. ---- Today, more and more companies are developing products in countries like China and India before distributing them globally. What happens when the locus of innovation shifts to the developing world? Ideas Economy: Innovation will explore the role of governments, corporations and individuals as drivers of innovation and will develop prescriptions that lead to lasting progress and prosperity. Conference attendees will engage in a lively examination of current political and economic policies around the world, develop a keen understanding of how the forces of globalization affect the ways companies innovate and manage innovation, and discuss what individuals can do, not only to energize their own creative and intellectual potential, but to develop jobs, improve company earnings, and contribute to economic growth around the world. Vijay Govindarajan is widely regarded as one of the world's leading experts on strategy and innovation. He is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College.
Length: 02:07

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