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Why Aren't More Consumers Buying Online?

Complete video at: Ken and Ben Lerer, father and son partners of Lerer Media Ventures, argue that future commerce will be transacted almost exclusively online. Today, eCommerce accounts for less than five percent of all commerce, and Ben Lerer believes "people are super stupid" for not capitalizing on a quickly growing market. ----- Kenneth Lerer is a Manager of Lerer Ventures. He was the chairman and cofounder of The Huffington Post and is chairman of Betaworks, Bedrocket and Buzzfeed. He is a member of Pilot Group LLC, a private investment firm. Lerer is chairman emeritus of the Public Theater in New York City and serves on the boards of directors of several nonprofit organizations, including Association to Benefit Children (ABC), the Bank Street College of Education and HealthRight International. In 2008-09, Lerer served as the Hearst New Media Professional-in-Residence at Columbia Journalism School. Ben Lerer is a Manager of Lerer Ventures and the cofounder and CEO of, a leading men's multi-platform lifestyle publication with over 3 million daily subscriptions in 19 localized markets in the U.S. and the U.K. Since its launch in 2005, Lerer has overseen the growth of Thrillist's marketing, sales and business development efforts, as well as its recent expansion into e-commerce with the acquisition of members only online retailer and the launch of localized commerce platform Thrillist Rewards. Thrillist has been placed on Inc Magazine's list of the 500 fastest-growing private companies in the U.S. for two years running. Lerer serves on the Board of Directors for the East River Development Alliance, a New York non-profit organization and is an Associate Member of the International Academy of Digital Arts & Sciences (IADAS).
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