Complete video at: http://fora.tv/conference/l2_innovation_forum_2011 Does the pursuit of happiness actually lead to happiness? Stanford business professor Jennifer Aaker reveals surprising data from two studies that may suggest otherwise. ----- A social psychologist and marketer, Jennifer is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money, and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media? Jennifer's work is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, and the Wall Street Journal. Most recently she has co-authored The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact. L2 Innovation Forum 2011: Module 2 The Pivot Michael Lazerow CEO, Buddy Media Panel: Prestige Voices John Jannuzzi Editor, Lucky Magazine LeAnne Gualt Social Media Manager, Viking Range Corporation Mac Joseph Manager, Social Media Marketing, Mandarin Oriental Hotel Group The Design Philosophy of the New York Times Tom Bodkin Asst. Managing Editor & Design Director, the New York Times Upside-Down Data Geoff Watts Co-Founder, EDITD Panel: Web 2.0 CEO Predictions Victola Ransom Founder & CEO, Wildfire John Tomich CEO & Co-Founder, OneStop Tom Phillips CEO & Co-Founder, m6d Oren Michels CEO & Co-Founder, Mashery The Pursuit of Happiness Jennifer Aaker Professor, Stanford University's Graduate School of Business
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