Complete video at: http://fora.tv/conference/gamificationsummit_nyc_2011 Kevin Richardson, senior producer at MTV Network's Nickelodeon Kids and Family Games Group, shows how "fun theories" can dramatically alter unpleasant behaviors with positive reinforcement trough simple games. Want to get your boy to stop peeing all over the seat? Gamify the toilet. ----- Changing Behavior with Positive Reinforcement: Speed Camera Lottery and Beyond Kevin Richardson, MTV Our world is full of negative reinforcement and punishment for a job done poorly. Games teach us that positive reinforcement works better for creating most kinds of behavior change and adherence. What about in the real world? How can we leverage those behavior-modification lessons from games and apply them to our world to improve outcomes and get the best out of people? Internationally-renowned designer Kevin Richardson will share his vision for inspiring change through Gamification based on his experience and case studies, including his work designing the sensational "Speed Camera Lottery" in Sweden. The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
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