Complete video at: http://fora.tv/conference/gamificationsummit_nyc_2011 Sarah Faulkner, program manager with Microsoft's Office Labs, discusses the development process they went through to make Ribbon Hero, a game designed to make learning Microsoft Office fun. ----- Bringing Games to the Enterprise: How Microsoft Ribbon Hero Makes Productivity Engaging Sarah Faulkner, Microsoft Gamification is a hot topic in the enterprise, with Gartner Group predicting over 50% of the world's largest companies will be actively gamifying by 2015. As the use of game techniques picks up in Corporate America, we can learn what works and what doesn't for engaging users in a B2B setting from market-leader Microsoft, now in its second iteration of Ribbon Hero. With millions of users playing to interact with its Office suite, Microsoft has pulled off a coup -- making a "utility" experience fun and engaging. Find out how they did it, the key B2B lessons and the key techniques for successfully getting Gamification into your enterprise in this candid case study. The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
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