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The Dark Knight: A Case Study in Alternate Reality Gaming

Complete video at: http://fora.tv/conference/gamificationsummit_nyc_2011 42 Entertainment's Susan Bonds demonstrates how a promotional game for The Dark Knight became a real life multimedia gaming sensation. ----- Big Media & Real Life: Gamifying the World for Fun & Engagement Susan Bonds, 42 Entertainment Building interactive, viral and engaging gamified experiences isn't just for the online world. If you do it right, you can get millions of people to spend days, months and even years playing with you in the real world. Hear the secrets of how to engage consumers offline from the visionary and undisputed master designer of real world games, Susan Bonds. Susan is the force behind Flynn Lives (Tron Legacy), I Love Bees (Halo), and dozens of other blockbuster ARGs. Her group has helped major media companies reinvent their marketing campaigns and motivated millions of consumers to play around the world. Susan will share her insights on how to design engagement for the real world, a must-attend session for anyone looking to motivate in-store or location-based consumer behavior. The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
Length: 04:51

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