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Microsoft: A Case Study in Corporate Success (And Failure)

Complete video at: Dev Patnaik, CEO of Jump Associates and author of Wired to Care, examines how a company like Microsoft can be highly successful with one business venture (i.e., the Xbox) and a complete failure with another (i.e., the Zune). ----- Sparking a Culture of Creativity and Innovation New ideas and new ways of looking may provide the answers to challenges to U.S. competitiveness in business, education, government, and health care. In this week, our guests will reveal how they have created cultures of creativity that foster innovation. We'll define "design thinking" and learn about collaborations that extend knowledge across disparate fields and add value to society, products and services. We will discover how creativity can be taught and learned, and how to inspire creative confidence in ourselves and others. - Chautauqua Institution Dev Patnaik is the CEO of Jump Associates, a hybrid strategy firm focused on growth. Together with his teammates, he works with companies to create new businesses and reinvent existing ones. In recent years, Jump has become particularly well known for its pioneering culture, and was named by The Wall Street Journal as one of the best places to work in America.
Length: 07:11


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