Complete video at: http://fora.tv/conference/l2_mobile_geolocal Patrick Sarkissian and Aaron Sedlak discuss two ad campaigns built around innovative augmented reality smartphone apps -- a New York-based indie music history app for online retailer eMusic, and "inside-out museum" concept for the Museum of London. ----- AARON SEDLAK | Creative Director, Sarkissian Mason PATRICK SARKISSIAN | CEO and Founder, Sarkissian Mason "Best Practices in Prestige Mobile Campaigns" Currently leading creative at Sarkissian Mason, Aaron has experienced the agency world in all its formats. His past agency experience has spanned boutique to global, digital to print, and every medium and trademarked approach in between. Lately, his focus has been on bridging the gap between technology and reality -- the intersection of what's next and what people will actually engage with (and love). Sarkissian Mason is a digital creative agency founded on our core strengths of strategic innovation and customer engagement. Our long-term client relationships with Ferragamo, Mazda, eMusic, CNN and others are based on a mutual respect for creating disruptive ideas that bring brands attention and results.
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