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Will Google Plus End Google's Social Losing Streak?

Complete video at: http://fora.tv/2011/04/19/Steven_Levy_Inside_Google Steven Levy discusses Google's attitude toward its less-than-stellar track record in the social network arena. Levy explains that while employees readily admit to their past failures, they are intent on gaining a foothold in the social arena, explaining "they could ride this great wave to glory, or they could be engulfed by it." ----- Inside Google: The Myths, the Culture and the Secret Sauce Is it the five-star chefs, free laundry and on-site masseuses that are the secret to Google's success? Perhaps its unique management style and innovative team? Either way, the revolutionary search engine has so deeply impacted our work and culture that we have turned the company name into a verb. Despite being one of the most successful and celebrated companies in history, Google maintains an air of mystery, and cultural myths abound. How has Google stayed innovative and cutting edge while making the transition to tech giant? What exactly happens inside the elusive Google campus? Levy took a deep dive into Google management, its products and its company culture. Join us as he shares untold stories and unpacks the mythology behind Google. - The Commonwealth Club of California Steven Levy has been covering the digital revolution for more than 25 years. Before joining WIRED in 2008, he was chief technology correspondent at Newsweek. He is the author of seven books, most recently the New York Times best seller In the Plex: How Google Thinks, Works, and Shapes Our Lives. Other books include Insanely Great, on the history of Apple's Macintosh computer, and Hackers, which was named the best tech book of the PC era by PC Magazine.
Length: 02:34

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