The Man Who Revived Domino's
Complete Premium video at: http://fora.tv/conference/wired_business_conference_2011 CP+B CEO Andrew Keller discusses how a marketing campaign designed to acknowledge and address the diminished quality of Domino's pizza helped revamp the popular food chain. ----- How Advertising Works: Turning Products into Personalities R&D. Andrew Keller, CEO, CP+B in conversation with Thomas Goetz, Executive Editor, WIRED. Andrew Keller joined the ad agency Crispin Porter + Bogusky as an art director in 1998. He's been honored for his creative leadership in the U.S. launch of the Mini Cooper and the turnaround of such established brands as Burger King and Domino's Pizza. His work at CP+B played a major role in the shop's being named Agency of the Decade by Advertising Age in 2009. CP+B, whose clients include Microsoft, Kraft Foods, Coca Cola and American Express, has also been honored as Agency of the Year 15 times in the trade press and Interactive Agency of the Year three times at the Cannes Lions International Advertising Festival. Keller is one of the most highly awarded creatives in the business; in 2010 -- at the age of 40 -- he was named CEO of CP+B.