Complete video at: http://fora.tv/2011/01/20/Scott_Galloway_Trends_and_Impact_of_Digital_Competence "Facebook is going be the most valuable company in the world within 24 months," predicts NYU business professor Scott Galloway. Noting that many young people already use Facebook like an online operating system, Galloway argues the social media giant may represent the evolution of online life: "If Facebook gets to forty or fifty percent of the internet, then effectively Facebook has become the internet." ----- Trends in Digital Competence and Their Impact on the Public Sector with Scott Galloway, Founder of L2. Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?" - L2 Scott Galloway is the founder of L2, a think tank for prestige brands, and Professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing. Galloway is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies. In 1992, Galloway founded Prophet, a brand strategy consultancy that employs over 100 professionals in the United States, Europe and Asia. In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer. Galloway was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under age 40 "whose accomplishments have had impact on a global level." Galloway serves on the board of directors of Eddie Bauer, The New York Times Company, eco-America, and Berkeley's Haas School of Business.
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