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Tweets In Space: How NASA Uses Social Media

Complete video at: http://fora.tv/2011/01/20/Stephanie_Schierholz_Out_of_This_World_NASAs_Use_of_Digital_Media NASA's social media manager Stephanie Schierholz describes how they use social media to increase awareness of the space program. She explains that NASA's activities range from earthbound partnerships with Foursquare and Gowalla to enabling astronauts to use Twitter from space. ----- Out of This World: NASA's Use of Digital Media with Stephanie Schierholz, Social Media Manager at NASA. Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?" - L2 Stephanie Schierholz is social media manager at NASA.
Length: 02:15

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