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Is Your Business a Copy Cat, or a Market Creator?

Complete Premium video at: http://fora.tv/2010/09/24/Joan_Barnes_How_to_Compete_With_the_Big_Boys Gymboree founder Joan Barnes outlines the four types of businesses: the copy cat, the market advancer, the market enhancer, and the market creator. She uses these criteria to categorize such successes as FedEx, Virgin Airlines, Netflix, Facebook, and Google. ----- Today, being small often means making more money than large companies. As a small startup entrepreneur, you can make decisions quickly. You can listen and talk to your customers directly. You can quickly change your business model and direction. You know you will win because you are flexible and good at what you do, not because you are big. Joan Barnes shares her stories, insights and strategies in competing with the big boys. - BizTechDay NY 2010 Joan Barnes has built two consumer companies from the ground up. Barnes founded and served as CEO of Gymboree, an international network of franchised play programs and company-owned retail stores. The company had one of the most successful IPOs of its kind in 1993 and one of the first consumer companies to receive venture capital funding.
Length: 05:52

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