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The Booming Business of 'Advergaming' - Jesse Schell

Complete video at: Jesse Schell, CEO and Creative Director of Schell Games, describes the current relationship between advertisers and the video game industry, and predicts the future of what he calls "advergaming." "The virtual economies in these games are powerful," he says. ----- Games perpetually revolutionize computer use toward denser interaction with the human mind. To do that, they perpetually revolutionize themselves. Understanding the next frontiers of the genre is one way to understand where society is going. In this talk Jesse Schell explores the social, cognitive, and technological trends in computer game design and use. This program was recorded in collaboration with the Long Now Foundation, on July 27, 2010. Jesse Schell is the CEO of Schell Games, the author of the authoritative text, The Art of Game Design: A book of lenses, and a Professor of Entertainment Technology at Carnegie Mellon, specializing in Game Design. At Walt Disney, he was Creative Director of the Imagineering VR Studio.
Length: 05:08


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