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Can 'Radical Transparency' Encourage Responsible Businesses?

Complete Premium video at: Jeffrey Hollender, co-founder of Seventh Generation, presents his philosophy of radical transparency. After Hollender posted a list critiquing Seventh Generation's products on the company's website, he says, customers responded favorably and asked for the same from Seventh Generation's competitors. To view more highlights from the HSM World Innovation Forum 2010 series, visit ----- The world's greatest thought leaders in the field convene at the World Innovation Forum to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green. Co-founder and Chief Inspired Protagonist of Seventh Generation Jeffrey Hollender on how business innovation can benefit society and the environment: Prevailing as a force for good, rather than "less bad" Systemic rather than incremental change Redefining the purpose and possibility of business Radical transparency and cooperation rather than competition As Chief Inspired Protagonist, Executive Chairperson, and co-founder of Seventh Generation, Jeffrey Hollender is a well-respected leader in the socially and environmentally responsible communities. Hollender frequently addresses social and environmental responsibility at regional, national and international venues, and is often asked by other companies to consult on sustainability. His blog, Inspired Protagonist, is a closely-followed resource and guide for spotlighting socially responsible business practices and principles on the global stage. Hollender is co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win and several other books, including What Matters Most and Naturally Clean. Currently, Hollender serves on the Board of Directors of the Greenpeace Fund, the Environmental Health Fund, Verite, YourVive and Alloy Inc., a publicly traded company. He serves in an advisory capacity to Healthy Child Healthy World (formerly Children's Health Environmental Coalition) and to Vermont Businesses for Social Responsibility. He is a member and former Director of the Social Venture Network, a group of socially-conscious business executives. Hollender co-founded and was a Director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development and is also a former president of Rainforest Foundation USA, an organization created to protect the rainforest and the human rights of its indigenous peoples.
Length: 03:57


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