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Solar-Powered iPhones? Rethinking Energy with Robert Brunner

Complete Premium video at: Ammunition Group founder Robert Brunner reveals his latest venture: user-friendly solar power for handheld devices. Brunner says the goal behind the company, called Regen, aims to encourage users to rethink their energy consumption. To view more highlights from the HSM World Innovation Forum 2010 series, visit ----- The world's greatest thought leaders in the field convene at the World Innovation Forum to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green. Ammunition CEO Robert Brunner on innovation and design: Why design or die should be your new mantra: From nice-to-have to business weapon How your company can use design to carve out a new space How the design of products and services creates and emotional connection, reinvents an industry, builds bulletproof brands How to use design for customer experience supply chain management How iconic design driven companies behave: Nike, Apple, BMW, Ikea Robert Brunner's career as an industrial designer is iconic in the high technology arena. His work has spawned numerous brand-defining designs during the past two decades. Brunner's work has been widely published in North America, Europe, Asia and Australia. His product designs have won 13 prestigious IDSA Awards from the Industrial Designers Society of America and Business Week, including 7 best of category awards, as well as numerous other prestigious industry awards throughout his career. Robert Brunner's work is also included in the permanent collection of the Museum of Modern Art (MoMA) in New York and the Museum of Modern Art San Francisco Permanent Design Collection. Robert Brunner is co-author of Do you matter? How great design will make people love your company (FT Press, September 2008).
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