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Forget Originality: All Ideas Are Remixes - Faris Yakob

Complete Premium video at: Faris Yakob, Chief Innovation Officer for MDC Partners, argues that all ideas are remixes, or combinations of prior ideas. "Instead of trying to be original, look to where things have been done well before, and build on them," he says. To view more highlights from the Wired Business Conference 2010 series, visit ----- Speed to Genius: Disrupting the Speed Creativity Paradigm featuring: Lori Senecal, President & CEO, kirshenbaum bond senecal + partners; Mick McCabe, Chief Strategy Officer, kbs+p; Faris Yakob, Chief Innovation Officer, MDC Partners; and Edward Brojerdi, Chief Creative Technologist, kbs+p. Led by Miles S. Nadal. Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what? How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers. At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth. - WIRED Faris Yakob is Chief Innovation Officer for MDC Partners.
Length: 02:21


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