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Behavioral Targeting: What Do Your Google Queries Reveal?

Complete video at: Justin Brookman, Senior Fellow at the Center for Democracy and Technology, outlines the consumer privacy issues associated with analyzing a user's search engine history to target ads based on browsing behavior. The results, he says, can be misleading. A recent query of his search history on the Rubicon Project revealed his interests include strip clubs and drunk driving. ----- Internet services can anonymously track what people do online, allowing advertisers to target consumers with ads based on their interests. But with technological innovation comes a crucial question: is targeted advertising a threat to privacy, or is it an enhanced service? The Paley Center for Media and Loeb and Loeb gather government officials, executives from the marketing and technology industries, and consumer rights advocates to look for solutions and common ground as this issue makes its way to Congress. Moderator: Ieuan Jolly, Loeb and Loeb LLP. Justin Brookman is a Senior Resident Fellow at the Center for Democracy and Technology focusing on consumer privacy issues. Prior to joining CDT in January 2010, Mr. Brookman was Chief of the Internet Bureau of the New York Attorney General's office. Under his leadership, the Internet Bureau was one of the most active and aggressive law enforcement groups working on internet issues, and Mr. Brookman brought several groundbreaking cases to protect the rights of online consumers. He brought the first regulatory actions against spyware and adware companies, as well as against the advertisers who funded those companies. He also brought several privacy cases against companies who misused or misappropriated consumers' personal information, including the first enforcement of Gramm-Leach-Bliley's restrictions on the use of consumer financial data.
Length: 03:33


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