Complete video at: http://fora.tv/2010/03/26/Mullen_and_Galloway_Who_Is_Doing_This_Well By using an email to one of his NYU students as an example, LuxuryLab founder Scott Galloway explains how to make content go viral. Galloway argues that the "viralness" of his email was due to people's appetite for authenticity and humor. ----- Organizing for Digital and Social Media is an intensive clinic addressing the metrics, structure, and culture that increase return on digital investments. As prestige brands scramble to shift resources from traditional marketing to new media initiatives, they are forced to confront a number of questions: How to set digital goals? Where does social media sit in the org chart? When to use new forms of data to drive decision making? How to measure and incentivize success? How to leverage digital resources across multiple brands and business functions? Through insight, best practices and discussions, the Organizing for Digital and Social Media Clinic will address these tough but important questions and provide actionable tactics to adapt within your company. - LuxuryLab Scott Galloway is a Clinical Associate Professor at the NYU Stern School of Business where he teaches brand strategy to 2nd year MBA students. Galloway is also the founder of Firebrand Partners, an operational activist firm that, since 2005, has invested over $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, considered the premier Internet-based branded consumer gift retailer (2007, $100mm revs.). In 1992, Galloway founded Prophet, a brand strategy consultancy, which employs over 100 professionals in the United States, Europe and Asia, where he served as CEO (1992-2000) and Chairman (2000-2002). He was elected to the World Economic Forum's "Global Leaders of Tomorrow", which recognizes 100 individuals under the age of 40 "whose accomplishments have had impact on a global level."
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