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Want to Promote Your Cause? Keep it Simple

Complete video at: Scott Harrison, founder of the organization charity: water, argues that the key to a successful charity is simplicity. "You can all understand what we do up here in a sentence," he explains, adding that it's important to "show, rather than tell." ----- Matthew Bishop, The Economist's New York Bureau Chief, and co-author of the highly acclaimed book Philanthrocapitalism talks with Lauren Bush, of FEED Projects, Charles Best, of, and Scott Harrison of charity: water. The conversation aims to spark ideas on innovative ways to give this season. - JANERA Scott Harrison spent 10 years as a New York City party promoter, throwing fashion and music events at top nightclubs for the likes of MTV, VH1, ABC TV, Cosmopolitan, ELLE, Universal Records, Island Records, Bacardi, and Anheuser-Busch. In the fall of 2004, disgusted with the selfish and indulgent life he led, he returned to his childhood Christian faith and left nightlife to volunteer with a team of humanitarian doctors and surgeons onboard a hospital ship in Liberia, Africa. Armed with a pair of Nikons, Harrison spent eight months as the ship's volunteer photojournalist, documenting the incredible need he saw there. Returning home to New York City a year later, he produced a large exhibition in Chelsea of more than 100 photographs and videos from the journey. The show gathered major media attention and brought in more than $96,000 in donations for medical procedures and freshwater well projects in Africa. Following another six-month journey on the ship to West Africa, he returned to New York City to found the non-profit organization charity: water. Turning his full attention to the global water crisis and the 1.1 billion people without clean water to drink, he and a small team created exhibitions in galleries and outdoor parks, online campaigns, and nationally-aired public service announcements. In three years, with the help of more than 60,000 donors from 200 countries and 300+ media mentions, charity: water has raised not only massive awareness, but more than $10 million, funding more than 1,400 water projects in 16 developing nations. Those projects will provide over 700,000 people with clean, safe drinking water.
Length: 02:11


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