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Why Should China Go Green? - Gary Hirshberg

Complete video at: http://fora.tv/2009/11/09/Is_Asia_Ready_for_Organic_Food Gary Hirshberg, CE-Yo of Stonyfield Farm, discusses agricultural conditions in China. He considers the country to be a leading candidate for organic farm production. ----- Organic foods currently make up less than one percent of the food consumed in China. Meanwhile, China's environmental challenges are growing -- as carbon levels in the atmosphere increase, droughts threaten, food prices rise and international pressure to find an answer to global climate change grows. But organic agriculture offers a solution, a way to conserve water and capture carbon from the atmosphere, while increasing yields and lowering prices. Gary Hirshberg (CEO, Stonyfield Farm), Beth Keck (Sr. Director, International Sustainability, Wal-Mart) and Orville Schell (Director, Asia Society Center on U.S.-China Relations) discuss if China is ready for a change in the way it produces its food. What effect would an organic China have on world markets and the world's climate? - Asia Society Gary Hirshberg is the president and CE-Yo of Stonyfield Farm, the world's largest manufacturer of organic yogurt. Hirshberg has overseen the company's growth from infancy as a 7-cow organic farming school in 1983 to its current $200 million in annual sales. This growth has been built with innovative marketing techniques that often combine the social, environmental, and financial missions of the company.
Length: 04:22

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