Complete video at: http://fora.tv/2009/11/10/Googled_The_End_of_the_World_As_We_Know_It "Googled" author Ken Auletta delves into the problems online news sites like the Wall Street Journal would face if they blocked search engines from indexing articles. Comparing Internet companies to early broadcast networks, Auletta argues for finding another income strategy to supplement advertising revenues. ----- Ken Auletta talks about Googled: The End of the World As We Know It. Auletta tells the story of how Google formed and crashed into traditional media businesses -- from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, Auletta reveals how the industry is being disrupted and redefined. - Book Passage Ken Auletta is a New Yorker contributor whose work on "The Information Age" helped popularize the idea of the information super highway. His books include Three Blind Mice: How the TV Networks Lost Their Way and Backstory: Inside the Business of News.
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