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The Fickle Economics of a Hollywood Hit - Peter Guber

Complete video at: Film producer Peter Guber delves into the fickle nature of movie financing by comparing the budgets of James Cameron's big budget blockbuster "Avatar" and the shoestring budget horror flick "Paranormal Activity." Guber jokes that occasionally "Ferraris sell for the same price as Volkswagens" in Hollywood. ----- Richard Rosenblatt of Demand Media, Dan Rosensweig of Guitar Hero and Peter Guber of Mandalay Entertainment discuss the current state and future of distribution in their varying fields. - Web 2.0 Summit Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives in the entertainment and communications industries. Films he personally produced or executive produced, including Rain Man, Batman, The Color Purple, Midnight Express, Gorillas In The Mist, The Witches of Eastwick, Missing, and Flashdance, have earned more than three billion dollars worldwide and garnered more than fifty Academy Award nominations. Peter Guber is a sought after speaker at global events. Tapped for his wisdom and expertise, he currently appears as an analyst on numerous network and cable shows and has been a co-host for the last six years on AMC's TV show, Shootout. Guber is a noted author and in December 2007 wrote the cover article for the Harvard Business Review titled, "The Four Truths of the Storyteller." He has since authored op-ed pieces for the New York Times and the San Francisco Chronicle. He is currently writing a business book to be published by Crown Publishing Group in the Fall of 2010. Guber is a full professor at the UCLA School of Theater, Film and Television and has been a member of the faculty for over 30 years.
Length: 03:11


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