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How Better Voter Targeting Can Win Elections - Laura Quinn

Complete video at: Laura Quinn, CEO of Catalist, explains how her database pools voter data nationwide to target specific voters. Comparing the Kerry and Obama campaigns in Ohio, Quinn shows that while Kerry only targeted Democrats, Obama targeted voters from across the political spectrum. ----- In this data-driven presentation, Laura Quinn demonstrates that well-culled, targeted data can nurture a vibrant and growing progressive community, contrasting how past campaigns missed the mark. Quinn's momentum: "I am inspired by the innovative ways our clients utilize our data to advance progressive causes and help good candidates get into office." - Momentum Conference Laura Quinn served as Deputy Chief of Staff for Vice President Gore, as Director of the Democratic Technology and Communications Committee for the Democratic Majority Leader in the U.S. Senate, and in a variety of senior Senate and campaign positions. By creating Catalist, a national database of all voting-age individuals in the United States, Quinn, CEO, has transformed the way progressive organizations communicate and campaign. Quinn founded Catalist in 2005 with Albert Dwoskin and Harold Ickes. Under her leadership, Catalist has grown to be the premier provider of voter file data, with a database of more than 200 million voting age Americans, online tools, and in-house expertise offered to progressive causes and candidates.
Length: 03:09


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