Complete video at: http://fora.tv/2009/07/22/The_Electric_Horizon_Shai_Agassi Shai Agassi, founder and CEO of Better Place, discusses his plan to economically price the electric car. "We've taken the price of the battery off the car," says Agassi, bringing the consumer cost down to around $20,000. He also explores developing incentive plans to offer tax breaks and bonuses for consumers who purchase electric cars. ----- Shai Agassi deliveres the 2009 Alfred Deakin Eco-Innovation Lecture, outlining how through smart business, improving technology and changing public policy, the electric car revolution can commence. - Australian Broadcasting Corporation Shai Agassi is the founder and chief executive of Better Place, the leading electric vehicle services provider. He is focused on one of this century's biggest challenges, moving the world from oil-based to sustainable transportation. Agassi works with government leaders, auto manufacturers, energy companies and others to make his vision "zero-emission vehicles powered by electricity from renewable sources" a reality in countries around the globe. Agassi's visionary leadership with the Better Place model has been recognized widely. TIME Magazine named him to the 2009 TIME 100, the world's 100 most influential people, and one of TIME's "Heroes of the Environment 2008." Fast Company placed him third on its "100 Most Creative People in Business" list. Most recently, Scientific American Magazine named him to the 2009 Scientific American 10, a select group of 10 people who have demonstrated outstanding commitment to assuring the benefits of new technologies and knowledge will accrue to humanity.
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