Complete video at: http://fora.tv/2009/07/22/The_Electric_Horizon_Shai_Agassi Better Place CEO Shai Agassi discusses his ideas for mass public adoption of electric cars. Agassi's plan calls for charging outlets at parking spots for city driving, and battery switching stations for traveling extended distances. ----- Shai Agassi deliveres the 2009 Alfred Deakin Eco-Innovation Lecture, outlining how through smart business, improving technology and changing public policy, the electric car revolution can commence. - Australian Broadcasting Corporation Shai Agassi is the founder and chief executive of Better Place, the leading electric vehicle services provider. He is focused on one of this century's biggest challenges, moving the world from oil-based to sustainable transportation. Agassi works with government leaders, auto manufacturers, energy companies and others to make his vision "zero-emission vehicles powered by electricity from renewable sources" a reality in countries around the globe. Agassi's visionary leadership with the Better Place model has been recognized widely. TIME Magazine named him to the 2009 TIME 100, the world's 100 most influential people, and one of TIME's "Heroes of the Environment 2008." Fast Company placed him third on its "100 Most Creative People in Business" list. Most recently, Scientific American Magazine named him to the 2009 Scientific American 10, a select group of 10 people who have demonstrated outstanding commitment to assuring the benefits of new technologies and knowledge will accrue to humanity. Before founding Better Place, Agassi was president of the Products and Technology Group at SAP AG and a member of the software company's executive board. He led global development of SAP's product line and portfolio of industry-specific solutions. Agassi remains an active member of the Forum of Young Global Leaders of the World Economic Forum, where he focuses on climate change, transportation and other key issues. He is also a member of the Copenhagen Climate Council and the advisory board of the Corporate Eco Forum.
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