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Amory Lovins: US Climate Change Goals Not Ambitious Enough

Complete video at: http://fora.tv/2009/07/16/Will_It_Cost_the_Earth_to_Save_the_Planet Amory Lovins argues that reducing carbon emissions would be doable and profitable if the focus was on energy efficiency. He says the U.S. is already cutting its energy intensity without even trying. "Everybody I can think of the last forty years or so who has done energy efficiency has made money at it." ----- It is now generally agreed that human-caused emissions of greenhouse gases are very likely to cause global warming. This will have serious consequences in the next fifty to one hundred years. What should be done? Some economists argue that taking steps now to mitigate this problem is likely to drive up energy costs and result in reduced economic growth. They suggest that in the interests of economic equality - and particularly to foster economic growth in developing countries - it is better to let growth happen as quickly as possible and rely on future increased technological capacities to solve the problem. Others argue that we need immediate and decisive action on this issue. - Whole Earth Films Amory Lovins is the Cofounder and CEO of the Rocky Mountain Institute. Lovins is a consultant experimental physicist educated at Harvard and Oxford. He has received an Oxford MA (by virtue of being a don), nine honorary doctorates, a MacArthur Fellowship, the Heinz, Lindbergh, Right Livelihood ("Alternative Nobel"), World Technology, and TIME Hero for the Planet awards, the Happold Medal, and the Nissan, Shingo, Mitchell, and Onassis Prizes. His work focuses on transforming the hydrocarbon, automobile, real estate, electricity, water, semiconductor, and several other sectors toward advanced resource productivity. He has briefed eighteen heads of state, held several visiting academic chairs, authored or co-authored twenty-nine books and hundreds of papers, and consulted for scores of industries and governments worldwide. The Wall Street Journal named Mr. Lovins one of thirty-nine people worldwide "most likely to change the course of business in the '90s"; Newsweek has praised him as "one of the Western world's most influential energy thinkers"; and Car magazine ranked him the twenty-second most powerful person in the global automotive industry.
Length: 04:15

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