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'Free' YouTube a Moneymaker? - Chris Anderson

Complete video at: http://fora.tv/2009/07/16/Chris_Anderson_on_FREE_The_Future_of_Radical_Price In response to Malcolm Galdwell's review of FREE in The New Yorker, WIRED editor and author Chris Anderson expands on the ways Google makes money from YouTube's free services. "Google wants you to use the Internet," says Anderson. "Your actions let Google make more money by selling ads." ----- Chris Anderson is the Editor in Chief of WIRED magazine and author of The Long Tail and FREE: The Future of Radical Price. The Long Tail concept has found broad ground for application, research and emperimentation. Now, in FREE, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. - Los Angeles Public Library Chris Anderson is editor-in-chief of Wired Magazine, which has won a National Magazine Award under his tenure. He coined the phrase "The Long Tail" in an acclaimed Wired article, which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling Less of More (2006). He currently lives in Berkeley, California with his wife and four young children. Before joining Wired in 2001, he worked at The Economist, where he launched their coverage of the Internet. He also has a degree in physics from George Washington University and did research at Los Alamos National Laboratory. He has also worked at the prestigious journals Nature and Science.
Length: 03:45

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