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How Gaming Survives the Recession - John Riccitiello

Complete video at: Electronic Arts CEO John Riccitiello offers three rules for surviving a recession: decide what's important, invest heavily in those programs and cut the rest. He offers a sneak peek at EA's Fall line-up, including a game staring Jack Black as a monster-slaying rock star. ----- Electronic Arts CEO John Riccitiello sees opportunity in the economic crisis -- a chance for developers, large and small, to experiment with new genres, platforms, and ways of delivering the experience. "Developers should not stop taking risks," he says. "We haven't yet exploited the true potential of this generation of consoles and consumers will be expecting a lot more for their money." - D.I.C.E. Summit John Riccitiello is Chief Executive Officer of Electronic Arts, the world's leading developer and publisher of interactive entertainment. Riccitiello originally joined EA in October 1997 as President and Chief Operating Officer. He was President during a period of dynamic growth -- with his help EA grew market share, diversified our product portfolio and strengthened our international business. He left the company in 2004 to become a founding partner and managing director of Elevation Partners, a private equity partnership focused on the media and entertainment sector. In addition to his responsibilities as a Managing Director at Elevation, he also served as the Chairman and CEO of VG Holdings (consisting of BioWare and Pandemic Studios, both leading developers in the video game business). He also served on the Board of Directors of Forbes Media LLC. He returned to EA as CEO in April of 2007.
Length: 02:46


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