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Using YouTube & Twitter for Brand Promotion - David Kiley

Complete video at: BusinessWeek Senior Correspondent David Kiley explains the effective use of new media to advertise a company or product. He cites Ford's innovative use of YouTube and Twitter as a good example of online brand promotion. ----- Creating and navigating the boundaries between advertising and content, and defining "brand journalism" in a new era of marketing message strategy. Just what is brand journalism, and how do companies, not to mention consumers, know it when they see it? How do I keep from crossing boundaries that aren't really set yet? And is this right for my brand? - Argyle Executive Forum David Kiley is senior correspondent in BusinessWeek's Detroit bureau. Previously, he was marketing editor. Prior to this, he was Detroit bureau chief for USA Today. Kiley has held editor and reporter posts at Adweek, Brandweek, and CNN. He has also worked in the advertising industry. Kiley is the author of Getting The Bugs Out: The Rise, Fall and Comeback of Volkswagen in America, winner of the Ken Purdy Award for Excellence in Automotive Industry Journalism in 2001, and Driven: Inside BMW, The Most Admired Car Company in the World. He was the 2005-2006 president of the International Motor Press Assn.
Length: 04:33


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