How Expectations Bias Wine Taste - Leonard Mlodinow
Complete video at: http://fora.tv/2009/06/01/The_Drunkards_Walk_Leonard_Mlodinow Best-selling author and physicist Leonard Mlodinow discusses how the power of expectation applies to wine. Mlodinow claims that red dye can deceive even the most experienced connoisseur, and a false $10 price tag on a $90 bottle of wine can manipulate a test subject's reaction. ----- From economic disaster to Supreme Court rulings, pure randomness may explain life's outcomes more than we realize. Mlodinow proposes that we tend to overestimate the control we have over our destinies. The best-selling author explains how a better understanding of statistics might bring hope to a nation facing an onslaught of misfortune. - Commonwealth Club of California Leonard Mlodinow was born in Chicago, Illinois, in 1954. He graduated from Brandeis University in 1976 with a double major in math and physics, and a Masters degree in physics. In 1981, he received his Ph.D. in theoretical physics from the University of California at Berkeley. After graduating, Mlodinow joined the faculty of the California Institute of Technology, and then became an Alexander von Humboldt fellow at the Max-Planck-Institute for Physics and Astrophysics in Munich, Germany. In 1985, Mlodinow moved to Los Angeles to become a screenwriter. Over the next several years, he wrote for television series such as Hunter, MacGyver, Star Trek: The Next Generation, and the comedy series Night Court. In 1993, Mlodinow became producer, executive producer and designer of several award-winning video games created in conjunction with Stephen Spielberg, Robin Williams, and the Walt Disney Company. Among the awards won by his games are the Consumer Electronics Software Showcase Award, Home PC Magazine Editor's Choice Award, and the National Association of Parenting Publications Gold Medal (twice). Between 1997 and 2003, Mlodinow was vice president for software development and then vice president and publisher for math education at Scholastic Inc. As head of Scholastic software, Mlodinow created a children's games division and built it into one of the top five in the United States. While at Scholastic, he began to write popular science books, which by now have appeared in 25 languages.
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