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Bag Borrow or Steal: Fashion Meets Online Innovation

Complete video at: http://fora.tv/2009/02/13/Weathering_the_Storm_Retail_Solutions_for_All_Seasons Retail consultant Robert Burke advises companies weathering the economic recession to consider unconventional business models. As an example he discusses the Internet company Bag Borrow or Steal, a Netflix-style site for borrowing designer handbags and purses. ----- Robert Burke discusses the future of the fashion business at Columbia Business School's 3rd Annual Conference, Weathering the Storm: Retail Solutions for All Seasons. Robert Burke is the founder and principal of leading New York City luxury consulting business Robert Burke Associates. Before founding RBA in 2006, Burke spent eleven years at Ralph Lauren, overseeing that company's fashion operations in the U.S. and abroad, and in 1999 moved on to become Senior Vice President of fashion and public relations at Bergdorf Goodman.
Length: 03:38

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