Complete video at: http://fora.tv/2009/02/19/Jonah_Lehrer_Inside_My_Mind Author Jonah Lehrer explains why, whether when buying cereal or investing in stocks, people can become paralyzed when faced with too much information. He explains that indecision often leads to "catastrophic consequences," and sometimes it is simply best to act on instinct. ----- Scientists are using the latest neuroscience tools to break open the black box of the mind to uncover the secrets of our decision-making process. From CEOs to firefighters, how does each person's mind make decisions? And how can we make those decisions better? Noted author Jonah Lehrer arms us with the tools to determine which part of the brain to lean on when we make decisions. -- The Commonwealth Club of California Jonah Lehrer is an Editor at Large for Seed Magazine and the author of 'How We Decide' and 'Proust Was a Neuroscientist'. He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar. He's written for The New Yorker, Nature, Wired, The Washington Post and The Boston Globe. He is also a Contributing Editor at Scientific American Mind and National Public Radio's Radio Lab.
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