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Social Media: Everyone Knows Everything About Everyone

Complete video at: http://fora.tv/2009/02/18/Conversational_Marketing_Conference Topix CEO Chris Tolles examines the influence technology will have on social connections 20 years down the road. "You're going to know everything, about everybody - and that becomes incredibly useful," he says. ----- Yesterday's consumers are today's participants. What have you heard them say about your brand lately? This International Advertising Association panel discussion examines the influence of social networks on advertising and marketing. Chris came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Chris was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Chris was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL. Previous to NewHoo, Chris held a variety of sales, marketing and management positions at Sun Microsystems. Chris graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry.
Length: 01:51

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