Complete video at: http://fora.tv/2009/02/18/Jeff_Jarvis_What_Would_Google_Do Journalist Jeff Jarvis discusses how to make the auto industry "Googley." "If [automakers] came out with an API for the car," he asks, "what could people build on top of it?" ----- Named one of 100 worldwide media leaders, Jeff Jarvis discusse his book, What Would Google Do? - Books, Inc. Jeff Jarvis is an American journalist. He is the former television critic for TV Guide and People magazine, creator of Entertainment Weekly, Sunday editor and associate publisher of the New York Daily News, and a columnist on the San Francisco Examiner. Until recently he was president and creative director of Advance Internet, the online arm of Advance Publications, where he developed the children's educational site "Yuckiest Site on the Internet" with Susan Mernit. Jarvis currently consults for Advance Internet. He has also consulted for the New York Times Company at About.com, where he worked on content development and strategy. In 2006 he became an associate professor at City University of New York's Graduate School of Journalism, directing its new media program. He has a fortnightly column in the MediaGuardian supplement of the British newspaper The Guardian.
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