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Will Mobile Music Apps Save the Industry? - Tim Westergren

Complete video at: Pandora founder and CSO Tim Westergren believes geolocation features found on mobile apps like Pandora, imeem, and iLike will provide the music industry a boost by notifying users of nearby concerts. He says the "lifeblood" for musicians will increasingly come from the revenue of live performances. ----- A high-powered panel of industry insiders explore the massive effects of the music industry's online presence. It's nothing short of revolutionary. Within minutes, and with little upfront cost, today's budding rock star can go online to sell CDs and downloads on Amazon; submit music for play on Pandora internet radio; aggregate fans on the hip social network imeem alongside chart-topping megastars; and become involved with the myspacemusic/spinmagazine community. Industry experts discuss the democratization of the music industry, digital pathways to fame, and the business and legal issues facing this new societal phenomenon. Tim Westergren founded Pandora in January 2000 and now serves as its Chief Strategy Officer. Tim is an award-winning composer, an accomplished musician and a record producer with 20 years of experience in the music industry. He has recorded with independent labels, managed artists, owned a commercial digital recording studio, scored feature films, produced albums, and performed extensively. His main instrument is the piano, but over the years he has played the bassoon, drums and clarinet and his musical background spans such genres as rock, blues, jazz and classical music. Tim received his B.A. from Stanford University, where he studied computer acoustics and recording technology. A musician's musician, he is obsessed with helping talented emerging artists connect with the music fans most likely to appreciate their music. In addition to guiding Pandora's overall strategy and vision, Tim now spends most of his time as Pandora's chief evangelist - traveling the country to meet with listeners to collect feedback, research local music, and spread the word of the Music Genome Project.
Length: 02:45


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