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Richard Restak - Neuroscience and Advertising

Complete program at: Acclaimed neurologist Richard Restak discusses ways in which advertisers may potentially use neuroscientific research to sell products. ----- Richard Restak on "The Naked Brain." Each time neuropsychiatrist Restak visits with a new book, we learn more about the exciting findings being made in neurology. In his new book, Restak writes about "social neuroscience," the interaction between our brains' hard wiring and our social relationships. - Politics and Prose Dr. Richard Restak is a practicing neurologist and neuropsychiatrist and the author of dozens of articles and more than 15 books on the brain, including "The Brain," "Mysteries of the Mind," and "The Longevity Strategy." "The Brain," also a companion book to a PBS series, was a national bestseller. Restak has appeared on National Public Radio's Morning Edition and All Things Considered, PBS's McNeil-Lehrer Report, NBC's Today Show, ABC's Good Morning America, and the Discovery Channel. Restak has served on various national advisory councils for brain research and has been a consultant to PBS and to NBC's Today Show. Dr. Restak is a graduate of Georgetown University School of Medicine.
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