Reagan's Proposition 1 ads
In 1973, California Governor Ronald Reagan called a special election for Proposition 1, an initiative to cap the state budget using a formula linked to personal income. The campaign used mass recorded phone calls, one aimed at general voters and another aimed at Republicans. The phone ads were an expensive campaign device, in part because call recipients were invited after the governor's message to talk to an operator and volunteer for the campaign. There were also a series of radio ads. The phone and radio ads are included here. Prop 1 failed at the ballot box.