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StartMeUp: Steve Gedeon on the Purpose Of Writing A Business Plan

www.StartMeUpRyerson.com Dr. Steve Gedeon of Ryerson University discusses how the process of writing a business plan forces an entrepreneur to asses if there are any inconsistencies in the plan. How business plans can provide a road map of your thinking which can be used to improve your business model when something goes wrong. Finally, the various reasons why you need to write a business plan are discussed. Visit StartMeUpRyerson.com for more resources to help turn your ideas into reality.
Length: 02:35

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