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StartMeUp: Steve Gedeon on Why Your Business Plan Must Avoid "Big Useless Numbers"

www.StartMeUpRyerson.com Dr. Steve Gedeon of Ryerson University discusses why it is so important to avoid using big, unfocused market share numbers in your Business Plan, why you should focus on how your addressable market size and why you must strive for realistic numbers in your go to market strategy. Visit StartMeUpRyerson.com for more resources to help turn your ideas into reality.
Length: 01:10

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