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Game On: 16 Design Patterns for User Engagement

Google Tech Talk (more info below) August 8, 2011 Presented by Nadya Direkova. ABSTRACT How do you drive up user engagement? What game-like design patterns get your users to complete the sign-up, bring friends and come back? This session will expose the design patterns of engagement and incentives, including relevant metrics. You will leave with an arsenal of 16 design patterns to: - design effective sign-up sessions and tutorials - promote virality - invite return visits - apply game mechanics beyond points and bagdes. SXSW tweets about the talk: "... Most rewarding talk so far at sxsw." - spony "... Killer presentation on game mechanic design patterns..." - jonloyens "... She spoke like a human...which was a refreshing change #SXSW."- peternovosel About the speaker: Nadya Direkova is a Game Mechanic and Sr. UX Designer at Google.
Length: 40:09

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