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The Value of Informed Choice in Protecting Consumers, a Product, and a Company

Google Tech Talks February 5, 2009 ABSTRACT Peter Carpenter, who served as the Executive Vice President of the ALZA Corporation (an innovative pharmaceutical company and Google's former Mountain View neighbor) will discuss how ALZA dramatically changed the labeling of one of its products in order to better protect both its customers and the company. Speaker: Peter F. Carpenter AB, MBA Mr. Carpenter received his AB degree in Chemistry from Harvard College in 1962 and his MBA in Research and Development Management from the University of Chicago in 1965. He served in the U.S. Air Force from 1962 to 1968 with assignments with the Air Force Systems Command and as a Program Manager in the Advanced Research Projects Agency (ARPA). From 1968 until 1971 he was the Assistant Director of the Center for Materials Research at Stanford University and a doctoral student in Organizational Behavior at Stanford University Graduate School of Business. He subsequently served in the U.S. Office of Management and Budget (OMB) and as the Deputy Executive Director of the U.S. Price Commission. From 1973 to 1976 he served as the Assistant Vice President for Medical Affairs and then Executive Director of the Stanford University Medical Center. He joined the ALZA Corporation in 1976 as Vice President. At ALZA he had responsibility for corporate strategy and a number of product development projects and served as Executive Vice President and also as President of the ALZA Development Corporation until his retirement in 1990. Mr. Carpenter has served on a number of Institute of Medicine committees including the Committee to Study Decision-making on Biomedical Innovations and has served on the board and as Chairman of the American Foundation for Aids Research (AmFar) and on the board and as Chairman of the Haas Center for Public Service at Stanford University. From 1991 to 1994 he was a Visiting Scholar at the Center for Biomedical Ethics at Stanford University. He founded the Mission and Values Institute in 1991 and currently serves on the boards of a number of non-profit organizations including Annual Reviews, InSTEDD, the Village Enterprise Fund, Project Baobob, the Menlo Park Fire Protection District and the UC Berkeley School of Public Health Policy Advisory Council. He was a Smokejumper with the U.S. Forest Service and holds USAF and USMC Master Parachutists ratings and private pilot single engine, instrument and glider ratings.
Length: 35:47

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