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Marketing Talks at Google presents Matt Bailey

Google Tech TalksAugust 19, 2008ABSTRACTAnalytics Into ActionAnalytics according to Captain Kirk - The original Star Trek series explains many of the principles of analytics and the necessary tools for understanding visitor motivations, segments and website analysis. By looking deeper into the trekkie phenomenon, analysts can better understand how to make website data actionable and enjoyable.Speaker: Matt Bailey
Length: 51:19

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