Google Tech TalksApril 10, 2007ABSTARCTReducing the Risk of Shallow Information Analysis:HOW PROFESSIONAL INFORMATION ANALYSTS JUDGE WHEN THE RIGOR OF AN ANALYSIS IS SUFFICIENTDavid D. Woods with Daniel Zelik and Emily S. PattersonOhio State UniversityThe proliferation of access to data has exacerbated the risk of shallowness in information analysis. It is increasingly difficult to tell when an analysis is sufficient for making decisions or changing plans, even as it becomes increasingly easy to find seemingly relevant data. In addressing the risk of shallow analysis, the concept of analytical rigor emerges as a means to assess whether an analysis is sufficient relative to the...
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