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Scary Monsters: Does Social Software Have Fangs?

Google Tech TalksJune 27, 2007ABSTRACTSo we're all agreed. Blogs: good; email: bad. Wikis: good; sending round attachments to a dozen people and then having to merge all the changes by hand afterwards: bad.But despite the labour-saving wonders of social software, many people - even those who otherwise pounce on every new technological innovation - prefer to stick with the old way of doing things. What's stopping them from adopting blogs and wikis as a way of getting things done? It can't be the tool, because the tools are easy. So what scary monsters are lurking in the social software closet, ready to leap out at the innocent project leader, fangs and claws to the fore?Speaker: Suw...
Length: 53:08

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