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Chris Trimble - Speaker on Innovation and Strategy

Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed organizations: how to execute an innovation initiative. In September 2010, a decade of research came to fruition with the publication of Chris's landmark book, The Other Side of Innovation: Solving the Execution Challenge, with Vijay Govindarajan. More recently, in April 2012, Chris and Vijay published Reverse Innovation: Create Far From Home, Win Everywhere, which applied their research to the specific challenge of innovating to propel growth in emerging markets. More about Chris Trimble: http://www.thesweeneyagency.com/speakers/Chris-Trimble
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