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TV's New Format - Tim Hincks & Kirsty Wark at European Zeitgeist 2011

Tim Hincks explains how television content encourages engagement. Viewers can interact with television show characters and content in a meaningful and social way that wasn't possible only a few years ago. There are opportunities to play a game and win virtual money - all while watching a television show. This helps build and maintain fan engagement.
Length: 09:39

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