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Brand Relevance - Angela Ahrendts & Evan Davis at European Zeitgeist 2011

Angela Ahrendts explains the core attributes of the Burberry brand: British, democratic, luxury and born from a coat. She outlines how Burberry's digital marketing strategy has helped to keep the brand relevant. She talks about the popularity of the Art of the Trench, which is the Burberry website devoted to the living celebration of the Burberry trench coat.
Length: 05:11

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