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Putting the Pieces Together - Jorgen Vig Knudstorp & Kirsty Wark at European Zeitgeist 2011

Jorgen Vig Knudstorp sits down for an interview with Kristy Wark to talk about LEGO's aim to promote creation. He explains how LEGO has transformed from a company about physically building at home to having an online experience through animated LEGO videos online.
Length: 12:58

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