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Frederick Reichheld Management Speaker

Fred Reichheld is the founder of Bain and Company's Loyalty Practice and the author of The Ultimate Question: Driving Good Profits and True Growth. Acclaimed by business leaders as the "godfather of customer loyalty," Reichheld's book shows organizations how to achieve organic growth, tell the difference between "good" and "bad" profits, and turn customers into valuable allies.
Length: 09:51

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